GRANDJOY has started its business in hotel industry since early 1990s. It has long been focusing on the investment and development of business hotels and leisure resort hotels, by enforcing strategic partnership with international well-known hotels. The real estate sector of GRANDJOY developed landmark luxury hotels on selected locations and created strategic alliances with international luxury hotel.

Up to now, hotels and serviced apartments operated by GRANDJOY include Beijing Waldorf Hotel, Sanya ST. Regis Yalong

Bay Resort, Sanya MGM Resort and Sanya Cactus Resort and Fraser Shanghai Apartment, etc.

Meanwhile, GRANDJOY is committed to providing the hotel experience different from others for the elites who pursue their specific personal-style. It is oriented as serviced hotel to create the brand new self-owned hotel brand - Le Joy Hotel baxsed on the unique lifestyle of JOY CITY.

Le Joy Hotel is located in the central part of the city, adjacent to the Joy City complex. It takes intermediate/high-end business travelers aged 25-40 as the main customer group, aiming to provide distinctive living experience to people who love social interaction and chase for specific personal lifestyle. Le Joy Hotel is dedicated to breaking the boundaries between work and leisure, and redefining lifestyle of people and the traditional operating model of hotels.

As the new self-owned hotel brand of GRANDJOY, Le Joy Hotel responses to the in-depth emotional demand of elites in business travels while carrying forward the “Joy” brand essence value of GRANDJOY. By the new brand mode of “Everything touchable around you in the hotel”, Le Joy Hotel is dedicated to opening a new happy journey for every coming customer, and facilitating them to find their own joy and leisure time. At the same time, Le Joy Hotel will create a new type of young and fashion hotel for those young people chasing for their specific personal lifestyle.

Under the brand concept of “Make change in an amazing space”, Le Joy Hotel breaks the traditional hotel mode, and injects new elements and new experiences into the hotel continuously, thereby bringing surprises and inspirations to consumers; it provides intimate services to make every customer feel at home; utilizes smart devices and equipment to let every customer enjoy their time; associates with merchants and activities of Joy City Complex to break the shackles of traditional hotels, allowing each customer to enjoy a comfortable living there, and more services from Joy City Complex at any time and any place.